1. Build with Integrity

We uphold the highest ethical and conscientious standards in our work. Whether designing assessments or engaging with partners, we act with care, transparency, and respect—earning trust through diligence and follow-through.

2. Be Research-Driven and Human-Centered

We balance scientific rigor with empathy. Our work is grounded in behavioral science, but we never lose sight of the people behind the data. Every tool we build is designed to support authentic human growth.

3. Practice What We Preach

We model the adaptability, self-awareness, and conscientious leadership we ask of founders. Our internal culture is built on personal growth, psychological safety, and a commitment to doing the work ourselves.

4. Act Like a Multiplier

We design for ripple-effect impact. Whether through our assessments, coaching network, or founder-investor insights, we aim to elevate everyone we serve—and leave the broader ecosystem stronger than we found it.

5. Encourage Authenticity

We encourage people to show up as their authentic selves, and continue to uncover what that means through dedicated and consistent personal growth over time.